ORACLE MARKETING CLOUD REBRAND | 2017
I was part of a team of creators, both internally at Oracle as well as outside agencies, that worked together to refresh Oracle Marketing Cloud’s brand, focusing more on photography and pushing bolder colors and gradations. To stand out in the marketing cloud field, we created a bold hexagonal mark that would become a defining part of the new look.
Branding guidelines including the updated logo, colors & gradients, photo style, fonts, hexagonal mark and illustrations.
Ebook design for more technical pieces, using iconography and hexagons to contain photos, keeping the hierarchy streamline and the overall look simple.
Examples of ads exploring the use of photography, the mark and transparencies.
Case study template using the mark more minimally and playing up the dark contrast of the gradient header.