MODERN MARKETING EXPERIENCE | 2016
Modern Marketing Experience is Oracle Marketing Cloud’s yearly conference that has over 3,000 attendees. With such a large undertaking, I was responsible for a lot of promotional pieces leading up to the event, including a responsive header on the website, and social and email images to highlight various speakers and performers.
2016 was the first year the event was live streamed and I worked directly with our sponsor, Brightcove, who hosted the live streaming site, providing art direction and making sure it stayed on brand. I took leadership and responsibility for the signage at the event, making sure all of the over 90 pieces of signage were created and deliver to the printer on time and installed properly.
View of the Social Lounge, which shows a portion of the signage I created.
Banners in the Social Lounge that highlights Oracle Marketing Cloud's four main goals: orchestration, engagement, data activation, and innovation.
OMC's webpage for Modern Marketing Experience featuring a responsive header.
Lightbox signage with the daily agenda for the event.
Livestream site hosted by Oracle's sponsor, Brightcove. I was the main point of contact with the sponsor for the look-and-feel of the page providing art direction and visuals. This page had 3 iterations: pre-event, during and post-event.
Responsive email design announcing keynote speakers and the talent performing at the event.