GAMIFICATION OF FIVE KEY B2B DIFFERENTIATORS | 2016
Oracle Marketing Cloud launched a campaign to highlight five key differentiators their B2B product did better than one of their main competitors in the marketing automation field. My role was to design illustrations that visually represented the five differentiators:
targeting and segmentation
campaignmanagement
content marketing
open platform
lead management
Along with the online campaign, I created a cornhole set to be used at events to start the conversation about our marketing automation product and draw interest to our booth. I designed a one-page flyer overview of these differentiators to be passed out at the booths.
Five iconographic images for each of the differentiators created in both color and B&W for the cornhole beanbags.
Cornhole board with a marketing automation illustration along with bean bags printed with the differentiators to inspire conversation while playing the game.
The one-page flyer highlighting the takeaways of our marketing automation product features.